It is widely believed that, in this age of consumerism, each one of us is a consumer. Infact, such a belief is taught in all Marketing classes around the world. When I thought about it, I was almost convinced. I consume many products like food, toothpaste, soap etc. However when I thought a little deeper, I realised that each one of us is also "the consumed".
We are consumed by others for their physical, emotional, academic, spiritual and other needs. When one talks of being a consumer one perceives oneself to be in control of things. One who can make all choices. The one who has the discretion to consume selectively whatever is available, as per one's needs. However as I mentioned earlier we also "the consumed". Hence we are being consumed by others as per their discretion, and as per their needs and requirement.
I just wanted to leave an idea with you'll to ponder upon. Are you a consumer or "the consumed".
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